Medium is a platform that has been increasingly gaining popularity due to its unique blend of social journalism. It’s a space where anyone, from professional journalists to industry experts and passionate hobbyists, can share their insights and knowledge. One of the most effective ways you can leverage Medium for your benefit is by using it to grow your LinkedIn audience.
To begin with, you should start by linking your Medium account to your LinkedIn profile. This will allow people who read and appreciate your articles on Medium to easily find and connect with you on LinkedIn. You could also mention in your Medium bio that you’re active on LinkedIn and encourage readers to join you there.
Publishing quality content consistently is key when it comes to attracting more followers both on Medium and LinkedIn. The more valuable insights or interesting stories you share, the higher chances are people will want to follow you for more content. But don’t just limit yourself to writing about what you know; try exploring different topics related to your industry or field of expertise.
Cross-promotion between these two platforms can be highly beneficial as well. Whenever you publish a new article on Medium, make sure to share a link medium.com/ on LinkedIn along with an engaging caption that sparks interest among readers. Conversely, if there’s discussion happening around one of your posts on LinkedIn, consider writing an in-depth response or analysis as an article for medium.
Another way of leveraging Medium’s reach is through publications which already have large audiences built up over time. By contributing articles regularly towards such publications related directly or indirectly towards the niche market that aligns with yours would increase visibility among potential followers who might be interested in connecting via Linkedin too.
Moreover, engaging actively within the community helps build credibility and trust among other users which increases chances of them wanting further interaction outside medium i.e., via Linkedin connection requests etcetera.
You can also use SEO techniques when crafting your articles so they rank higher in search engine results pages (SERPs). This increases the visibility of your articles, attracting more readers, and potentially leading them to your LinkedIn profile.
Finally, always remember that building an audience takes time. It’s not something that happens overnight. You need to consistently deliver valuable content and engage with others in a meaningful way.
In conclusion, Medium is an excellent platform for sharing your expertise and insights while also growing your LinkedIn network. By linking these two platforms together, consistently producing quality content, engaging with the community on both platforms and optimizing for SEO you can effectively leverage Medium to grow your LinkedIn audience.